Come on, admit it: Whether you’re a professional writer or not we all draw a blank when we want to write an ezine article.
I’ve found an answer to that dilemma that will get you writing in no time so that you can publish your ezine article and begin to receive that new wave of subscribers you’ve been hoping for. Here’s how to get the lead out if you draw a blank:
1. Write your action steps first.
Forget about the catchy headline and attractive lead paragraph for now. There’s no use in cleverly leading a reader into an article that has no real value to them. So start where you build your credibility, right in the action steps. Of course you want to identify your subject and then tell them how to make their lives easier. For instance, plumbers are always going to have to fix pipes, it’s the nature of their business. If you have an ezine to others in the plumbing industry, write about a new technique in the industry on sealing pipes or preparing them for the winter, etc.
2. Save the best for last.
There’s something called takeaway or take-home that should be in every one of your articles. It’s your last chance to tell your audience, “I know my stuff.” Try to put that key piece of information in the last paragraph of your article and you’ll want it to be something your reader can do as soon as he or she finishes reading your article. If you’re writing to accounts payable clerks, you’d tell them ways to get each department to get approvals on all purchase orders before submitting them. A/P clerks would just eat that up. It’s their number one gripe. Bottom line: Give your audience something they can do immediately at the very end of your article. They’ll remember your name and become devotees for life- hanging from your every word.
3. Get excited about the benefits.
After you’ve taken care of the credibility building portion of your article, you have to draw the reader in and whet their appetite for all this great information. By the way, if you write the action steps and take-home first, this part will be easier because you’ll be so excited about the information you’ll see the benefits of it. And that’s what writing lead paragraphs and headlines is all about: benefits to your readers.
That's all folks.
Friday, May 6, 2011
Sunday, January 16, 2011
Choosing the name
Opening a new business is a process filled with difficulties and happy moments. The business idea should be unique and “money making”. Building everything from the scratch includes also building the business logo. If the business you are building is a small one or a local one, then the logo is just a thing you have to do but not the most important. I have never seen a small business grow up from it’s nice build logo, but on the other hand i have seen businesses grown up from their support for the customer ant their serious of doing business.
Having an online business, and i mean only an online business or just a business that rely mostly on the online service is another matter. For the online business you have to be careful when choosing the logo and most important when you will do the design of the web page and when you will choose the URL. Your business will be your .com URL.
The most important key factors of having a successful URL are:
Having a unique URL and a short one.
The URL should be simple to be remembered.
It has to be simple to spell out and something catchy , something that you can not forget easily.
You can not have a store at the most visited avenue (yes you can have it if you pay very high price for the rent), but you can have a nice and easy to remember URL if you pay more attention when you choose one and for the cost of $10.
Pay attention when you choose the URL. Do not just let the web designer choose one for you, but be involved and be open to the proposed ideas. Use a keyword of your online business, a simple one for the name of your URL and then watch your business grow up with you.
Having an online business, and i mean only an online business or just a business that rely mostly on the online service is another matter. For the online business you have to be careful when choosing the logo and most important when you will do the design of the web page and when you will choose the URL. Your business will be your .com URL.
The most important key factors of having a successful URL are:
Having a unique URL and a short one.
The URL should be simple to be remembered.
It has to be simple to spell out and something catchy , something that you can not forget easily.
You can not have a store at the most visited avenue (yes you can have it if you pay very high price for the rent), but you can have a nice and easy to remember URL if you pay more attention when you choose one and for the cost of $10.
Pay attention when you choose the URL. Do not just let the web designer choose one for you, but be involved and be open to the proposed ideas. Use a keyword of your online business, a simple one for the name of your URL and then watch your business grow up with you.
Sunday, January 9, 2011
Laptop shopping recommandations
Buying a laptop t is always a difficult task. A laptop is a handy PC that can be used and transported with facility almost everywhere. The people who want to buy such machines at first need to find on the laptop the replacement of their desktop monster. That is the first bottleneck that makes choosing a laptop difficult. To point as firs, a laptop can not overcome a PC performance, (without spending big amount of money and at the same time having big machines that are everything else but a laptop).
Now the end user may choose and design how he wish the preferred toy, by ordering it online. Customizing a laptop is not as easy as it sounds. You have to find the right parameters that fulfill the request of having a laptop. Now days we have many different type of CPU speeds and CPU brands. Understanding the CPU speed and performance is a tech geek issue. Scaling them up form pentium3 pentium4 dual core , celeron, centrino, core 2 duo , quad core etc is not the only solution. It is possible that a Core 2 duo processor clocked higher can be better in performance than a quad core clocked lower. Reviewing carefully on the internet, reading on the forums and posting is a good solution for having information fast and the right one.
Than you have to specify the ram, graphic card, screen, etc etc etc. Is an endless of additional Gadgets out there.
As a conclusion when choosing a laptop keep this in mind:
1. Choose light weight laptop (You need portability, that's the main reason of having a laptop, other way go and buy a PC).
2. Review the specs on the internet and ask about them on forums (Yahoo answers is a good place too).
3. Choose always within your budget limit , but be open to opportunities like a little more money for more performance or a lot less money for little drop in performance.
4. Buy from trusted sellers.
5. The most important: Come and read my other posts with the new laptop.
Now the end user may choose and design how he wish the preferred toy, by ordering it online. Customizing a laptop is not as easy as it sounds. You have to find the right parameters that fulfill the request of having a laptop. Now days we have many different type of CPU speeds and CPU brands. Understanding the CPU speed and performance is a tech geek issue. Scaling them up form pentium3 pentium4 dual core , celeron, centrino, core 2 duo , quad core etc is not the only solution. It is possible that a Core 2 duo processor clocked higher can be better in performance than a quad core clocked lower. Reviewing carefully on the internet, reading on the forums and posting is a good solution for having information fast and the right one.
Than you have to specify the ram, graphic card, screen, etc etc etc. Is an endless of additional Gadgets out there.
As a conclusion when choosing a laptop keep this in mind:
1. Choose light weight laptop (You need portability, that's the main reason of having a laptop, other way go and buy a PC).
2. Review the specs on the internet and ask about them on forums (Yahoo answers is a good place too).
3. Choose always within your budget limit , but be open to opportunities like a little more money for more performance or a lot less money for little drop in performance.
4. Buy from trusted sellers.
5. The most important: Come and read my other posts with the new laptop.
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