Opening a new business is a process filled with difficulties and happy moments. The business idea should be unique and “money making”. Building everything from the scratch includes also building the business logo. If the business you are building is a small one or a local one, then the logo is just a thing you have to do but not the most important. I have never seen a small business grow up from it’s nice build logo, but on the other hand i have seen businesses grown up from their support for the customer ant their serious of doing business.
Having an online business, and i mean only an online business or just a business that rely mostly on the online service is another matter. For the online business you have to be careful when choosing the logo and most important when you will do the design of the web page and when you will choose the URL. Your business will be your .com URL.
The most important key factors of having a successful URL are:
Having a unique URL and a short one.
The URL should be simple to be remembered.
It has to be simple to spell out and something catchy , something that you can not forget easily.
You can not have a store at the most visited avenue (yes you can have it if you pay very high price for the rent), but you can have a nice and easy to remember URL if you pay more attention when you choose one and for the cost of $10.
Pay attention when you choose the URL. Do not just let the web designer choose one for you, but be involved and be open to the proposed ideas. Use a keyword of your online business, a simple one for the name of your URL and then watch your business grow up with you.
